As a small to medium-sized business (SMB), your success depends on making smart investments in areas that enable continued growth.

As the digital economy replaces the bricks and mortar one, SMBs can take advantage of enterprise-grade solutions in IT to underpin your digital transformation strategy. These solutions will enable you to keep up with your industry and outperform the direct competitors who fight you for market share.

Technology opportunities

Here are some solutions we have in mind:

  • Edge computing
  • CDN
  • The cloud
  • SaaS and PaaS solutions
  • Managed IT
  • Data backup
  • Data analytics
  • Machine learning and AI
  • VoIP
  • Cybersecurity
  • Hyperconvergence
  • Observability platforms

Investment in new technologies can fuel growth and improve your top and bottom line, but only if you make investments in the right areas.

Choose your investment drivers

These are the four main investment driver’s for SMBs:

  • Reduce costs
  • Increase revenue
  • Improve operational efficiency
  • Improve IT agility and innovation

For SMBs to achieve their digital transformation goals, they need to pick the drivers that are most important and invest in solutions that address them.

This comes down to a simple point – you need to Invest in the systems that enable growth and help you become operationally efficient. This will give you a competitive advantage and help you get ahead in today’s competitive digital economy.

Allocating technology investments

You can spend a lot of money achieving nothing by investing in IT solutions and technologies that don’t accelerate IT process improvement.

This negative experience creates uncertainty and a lack of confidence in digital transformation’s ability to achieve meaningful results. The good news is that it is possible to choose a winning streak of investments.

Allocating technology investments correctly requires you to understand what your business needs to grow. This could be something as simple as having greater resource accessibility (as achievable with the cloud), to something as complex as improving data efficiency, elasticity and resiliency across your data centre (achievable with hyperconvergence).

As SMBs recognise that technology can be configured in such a way that it makes their business more agile and capable, digitisation becomes an investment no-brainer. Just make sure you allocate your investments wisely to get results.