Data storage investment is rocketing with explosive data growth and the shift towards data-first operational models. However, new storage is not adequate – AIOps, DevOps, security and multi-cloud require continuously modern storage to meet demand.

Modernising data storage is critical to meeting demand. However, the complexity of IT infrastructure is slowing organisations down. This has led many organisations to move storage and workloads to the cloud to free up data storage, but creating silos in the cloud and keeping data far from the edge has downsides.

Namely, accessing and securing data is challenging in the public cloud, especially with a multi-cloud model. Storing data in the cloud also relinquishes governance and keeps data away from the user, increasing latency and inefficiency in data recall.

So, modernising data storage is tricky, but the cloud is undeniably beneficial – so it makes no wonder that organisations’ biggest goals for 2022 include:

  • Improving connectivity and interoperability with the public cloud
  • Reducing on-premises infrastructure in favour of the public cloud
  • Investing in technologies that provide a cloud-like experience on-premises

Rethinking data storage

The need for data storage and efficiency in data management make the public cloud appealing. However, the private cloud is still best for sensitive data, leading many enterprises to a hybrid cloud model with a data storage policy.

However, the sheer volume of structured and unstructured data means that organisations collect too much data to manage in any environment.

This requires several modernisation steps:


Processes like data segmentation and orchestration are automatable with algorithms running in the cloud. There is no need for human/manual oversight for data management when ‘the machine’ can do it for you.


AI manages unstructured data, identifying data types and connections among datasets and extracting knowledge with natural language processing. Information within data is extracted and processed, creating a stream of valuable data.

Integrated security

Malware and ransomware security should be built into the technology stack with enterprise-grade recovery capabilities. Cyber threats are everywhere, so data storage needs protection at every level, from user machines to the cloud.

Data mobility

Enterprises need to seamlessly move copies of data from the public cloud to on-premises environments and vice versa. Data transfer and access are faster at the edge, so data storage modernisation should integrate edge computing.

Why enterprises choose Dell Technologies for continuously modern storage 

Dell Technologies is the number one choice for continuously modern storage because they provide software-driven solutions to common problems.

PowerStore, PowerMax, PowerFlex, PowerScale, PowerProtect, Unity XT and CloudIQ offer storage, compute, and automation solutions adaptable to IT architectures, enabling modernisation on existing and new hardware.

Software-driven innovation

Dell Technologies software solutions have comprehensive cyber resiliency and multi-cloud ecosystem flexibility. For example, you can eliminate trade-offs in performance, scalability, and storage efficiency with PowerStore, and implement intelligent and predictive analytics with CloudIQ to monitor the health of storage systems.

Adaptable software architectures

Dell Technologies is an automation and AI leader with adaptable software architectures that get smarter and more efficient after deployment. This software can scale and adapt, increasing performance and capacity in line with business demands. For example, SmartScale lets you aggregate resources across >3EB of logical capacity.

Comprehensive cyber resiliency

Dell Technologies serves 96% of Fortune 500 companies because all their continuously modern storage solutions have cyber resiliency. PowerMax has a zero-trust architecture, and PowerFlex software works with PowerProtect Cyber Recovery. With Dell’s data storage solutions, security is built into the stack.

Multi-cloud ecosystem flexibility

Dell Technologies facilitates intelligent storage on-premises, in public clouds, cloud adjacent or in colocation centres. You can handle multi-cloud environments in a unified platform with scalability and one-click integration. Dell Technologies Multi-Cloud Services lets you leverage multiple clouds with simple management.

Intelligent insights

Dell AIOps software uses telemetry, machine learning and automated algorithms to resolve infrastructure issues quickly. CloudIQ, a cloud-based application, implements intelligent and predictive analytics to give you deep insights into infrastructure. With Dell, you have a complete monitoring solution with intelligent insights.

We can help you modernise data storage and deploy cloud and data-first models that meet your business objectives. Contact us for a chat.