Cloud computing can be defined as the delivery of services and content through the internet. There are three models – Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS) – which are adopted for different reasons, such as intended use case and capacity requirements.

There are several hidden – but undeniable – benefits to using the cloud. Let’s run through these to see if it’s a fit for your business:

1. It enables productivity

Cloud services come in many forms. Slack, Gmail and Dropbox are examples of cloud computing services that enable collaboration and work, while private cloud infrastructure is capable of enabling work within systems.

2. It enhances customer experience

Enterprises that utilise cloud computing to enhance customer experience benefit from increased customer retention and satisfaction. The ability to provide a consistent experience is valuable and can set your company apart.

3. It powers your business through accessibility

The cloud can be setup so it can be accessed anywhere with an internet connection. This availability enables services and content to be delivered regardless of location. Those of you who work remotely will appreciate this.

4. It cuts costs

Whether you deploy a private cloud or utilise public cloud computing services, Platform as a Service (PaaS) and Software as a Service (SaaS) offerings enable you to cut costs. The service can also be scaled to meet your demands.

5. It makes your business competitive

SMEs that adopt cloud computing benefit from increased productivity and capabilities, such as accessibility to resources and the ability to scale up capacity demands. Most businesses will benefit from the agility of the cloud.

6. It has a lower cost of ownership

If you utilise the cloud with SaaS or PaaS, you will have a lower total cost of ownership versus deploying your own cloud. Deploying your own cloud requires the design of the front and back end, including software and hardware.

7. It gets you future-ready

The cloud is getting faster and new kinds of automation from AI and machine learning are making retrieving resources faster. New cloud services are also emerging, such as chat bots, to optimise your customer service experience.

Overall, cloud computing is a powerful tool you have at your disposal whether you go down the IaaS, PaaS or SaaS route. The scalability and accessibility of the cloud makes it one of the key players in digital transformation.

If you would like to discuss the benefits of using the cloud in your business give us a call  +44 (0)208 017 0007 or +44 (0)1322 520480 or visit our website.